Sunday, September 27, 2020

Objective Fashion Portrait guidance

 In this assignment it's essential that you demonstrate 'Development' of your Basic idea and use your MTP's in a way that is appropriate in order to pass. (See below 9/B.P3) and 9/B.P4).

In order to attain the higher grades you need to address the criteria for 9/B.M2 and 9/B.D2. This means your work needs to demonstrate the confident selection of MTP's in the production of your final images and your choice of how you use the MTP's needs to be innovative and the work imaginative in its execution and production. 







So what do I have to do...

You'll be introduced to Thomas Ruff's "Portraits" series from 1986-1998. Note The Creative Intention with this set of images is that they are 'Objective'. So one of the key parts of your research is show that you know what makes the images 'Objective' and what does Ruff do with materials, techniques and processes in order to make the images 'Objective'? 

Top tip - Look at the definition of 'Objective' and use your understanding of Objective to write up your initial response to the images from this series.

Practical Activities in college

The work that you produce must show development - this means that it has to start off as a very basic idea that gradually comes together overall several stages ending up with a set of images that meet the requirements of the brief "Objective Fashion Portraits".

All of the projects that you produce you will generally involve 3 or more shoots before you attempt the final shoot. These initial shoots are known as Test Shoots where you test our ideas out. The test shoots are used to help make decisions about things such as... 

(1). Where you'll shoot the images and the light you'll use.

(2). Who your models might be.

(3). Whether you're going to shoot on Digital or film.

(4). What the models might be wearing.

(5). Whether the idea works well.

(6). Whether you have the skills and knowledge to execute the shoot and be successful - the shoot might be a practice run where you try things out and make sure you know what you're doing so that the idea and the shoot come together perfectly. In this scenario you might use other people prior to the real shoot with your designated models.

(7) What equipment/camera you'll use and whether it's fit for purpose.

Week one you'll be using using 35mm film cameras, processing and printing the film. In the 2nd half of the week you'll be using your phones and your DSLR cameras to shoot portraits in the 'Objective' style one of these shoots will be in the studio using studio lights.

Week two you'll need to have decided which of the methods you used in the first week you feel will be the best and most appropriate way to shoot your own self-directed shoot (Mobile phones are excluded in week 2). The options available will be - 

*Colour film shot in the studio.

Black & white film shot in the studio.

Clour film shot using daylight.

Black and white film shot using daylight.

DSLR camera using the studio.

DSLR camera using daylight.

* Shooting colour film involves having the film processesdat 'Snappy Snaps' in the high-street  - Victoria shopping center https://www.snappysnaps.co.uk/stores/southend/

This involves shooting the film and then taking it to the shop and leaving it with them to print. When you do this you need to ask for - "Process and prints 5"x7" or smaller + a contact sheet". Make sure you keep the negative strips. This service is usually 1 hour or 1 day - the 1 hour service is more expensive than the 1 day service. 

Your own shoot will need to have a fashion element to it and it will need to be obvious in the images - for instance the fashion element might be coats, jackets, hats, bags, hair-styles, glasses or it might be based around a colour red tops or blue jeans, but it's important that when the viewer looks at the images they're able to tell what the fashion element might be. See here 

Shoot more than you need to for your own self-directed shoot, allowing yourself a good choice of final images in order to select the final 4. 

Import the final four images into four separate A3 pages. Choose either full pages if they're good enough quality (Full bleed) or smaller inset images approx A4 in size within the A3 page...

Combine the whole thing and convert to a PDF file before submitting.

Use the Thomas Ruff links in the sidebar 

Search – ‘Sold at Auction Thomas Ruff portraits” look at the materials and the size of the images.

http://southendasphoto.blogspot.com/2013/10/deadpan-aesthetics-thomas-ruff.html

https://www.youtube.com/watch?v=Djopeab8VYo&t=33s


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